✦ desktop ✦ client transformations

    client transformations

    what was frustrating the owner, what i changed, and what happened after.

    • before
      After: Wax Therapy Omaha brand identity system
      after

      Wax Therapy Omaha

      Waxing studio · Omaha, NE · 2024

      bookings leaked through a dated site and the branding did not match the quality of the service inside the studio.

      website designbooking flowlocal seo

      +90%bookings in the first 2 weeks

      2×instagram following in 30 days

      read the transformation →
    • before
      After: A&B Fashion Co. brand mockup with logo lockup and lookbook
      after

      A&B Fashion Co.

      Sustainable resale brand · United States · 2023

      beautiful product with no system around it. nothing told a buyer why this rack was different from any other resale feed.

      brand strategylogo lockupspackaging

      +60%online traffic

      daysto sell out the first listings

      read the transformation →
    • before
      After: Daylily Events website and mentoring program build
      after

      Daylily Events

      Wedding + event planner, mentor · United States · 2024

      premium planning work sitting on a website that undersold it, and a new mentoring offer for brides and bridal teams with nowhere to live.

      websitementoring program pagesenquiry flow

      3×lead inquiries in months

      livementoring program for brides and bridal teams

      read the transformation →
    • before
      After: Lone Star Diner brand identity and neon signage
      after

      Lone Star Diner

      Family-owned restaurant · Marfa, TX · 2024

      a diner reopening after 30 years under new family ownership, tight budget, hard opening date, and a community watching closely.

      social strategycontent calendarcaptions in your voice

      sold outopening weekend

      9press features, 2 TV segments

      read the transformation →
    • before
      After: Angelyca Russell Moody coaching brand and website
      after

      Angelyca Russell Moody

      Business coach & public speaker · United States · 2023

      no cohesive personal brand or platform to support scaling her coaching offers. the work was strong, but the funnel did not exist.

      positioningbrand voicewebsite

      +80%discovery calls

      2×email signups

      read the transformation →
    • before
      After: Keene Waterboard public website and resident portal
      after

      Keene Water Committee

      Civic / public utility · Keene, CA · 2024

      during a critical water access crisis, residents needed clear public information and a private channel for updates, testimony, and meeting notes.

      civic information architecturepublic websiteresident portal

      liveduring a real water crisis

      public+ private channels in one system

      read the transformation →

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