A&B Fashion Co.
Sustainable resale brand · United States · 2023 · brand identity
archive pending02/06
what was frustrating them
beautiful product with no system around it. nothing told a buyer why this rack was different from any other resale feed.
what i changed
- logo and visual identity that read curated instead of thrifted
- storefront designed around product storytelling
- editorial product photography and listing copy system
services used
- brand strategy
- logo lockups
- packaging
- lookbook
- brand voice
what happened after
- +60%online traffic
- daysto sell out the first listings
- repeatbuyers from week one
bestie note from Ash
great product, zero system. once every tag, package, and post looked like it came from the same brand, people finally understood what they were buying into.
what you get if you work with me
a reviewed brand, a clear plan, and a finished asset you actually want to show off.