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brand systems, websites, campaigns & coded artwork ✦ scroll the whole archive

the showcase

(photos, clips, and what people actually said)

■ media_player.exe ✦ slide 01 / 20

boutique_reels.mov✦ SOCIAL✦ opening morning at her boutique. she kept moving the same hanger six times before i hit record.

✦ every slide = a service i offer

your brand
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my lens ✦

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things i've made for people i like

tap a polaroid to peek at the case study

✦ 15 highlights from the studio archive ✦

campaigns & lookbooks

actual direction, actual shoots ✿ scroll keeps rolling

✦ 16 frames

▸ featured_campaign · earth_goddess.deck★ new

★ CASE STUDY

earth goddess
spring / summer

full campaign direction · cover, lookbook spreads, swimwear + bottoms tech sheets, copy, and palette.

✦ art direction + photo direction
✦ lookbook layout (8 spreads)
✦ tech flats + product copy
✦ palette, type system, and tags

◷ 6 weeks · brand → deck → ship

▸ more from the rolodex

✦ the whole rack, before we cut it down to three looks
✦ found this yellow wall behind the shop and never left it
✦ she wore her own sweater, it beat everything we brought
✦ the shop cat got a frame too, that was non negotiable
✦ holiday promo, every bag stuffed with tissue paper
✦ the pigeon landed right on cue, one take, we kept it
✦ sale flatlay for the storefront post, black paper and a lot of tape
✦ laid the outfit out on the bed, tulips from the market that morning
✦ yellow on yellow at the court, wind kept flipping her hood
✦ he sat in that hole in the wall for an hour, worth it
✦ hot morning out in the field, the dress did all the work
✦ caught him tying up before the last block, nobody posed
✦ road was empty so we walked backwards with the camera until it felt right
✦ nails still wet when she walked out for the first look
✦ she laughed between frames and that is the one we used
✦ cold and quiet, he shut his eyes and we stopped shooting after that
✦ the whole rack, before we cut it down to three looks
✦ found this yellow wall behind the shop and never left it
✦ she wore her own sweater, it beat everything we brought
✦ the shop cat got a frame too, that was non negotiable
✦ holiday promo, every bag stuffed with tissue paper
✦ the pigeon landed right on cue, one take, we kept it
✦ sale flatlay for the storefront post, black paper and a lot of tape
✦ laid the outfit out on the bed, tulips from the market that morning
✦ yellow on yellow at the court, wind kept flipping her hood
✦ he sat in that hole in the wall for an hour, worth it
✦ hot morning out in the field, the dress did all the work
✦ caught him tying up before the last block, nobody posed
✦ road was empty so we walked backwards with the camera until it felt right
✦ nails still wet when she walked out for the first look
✦ she laughed between frames and that is the one we used
✦ cold and quiet, he shut his eyes and we stopped shooting after that

the rolodex.exe

auto-scrolling ✿ hover to pause · captions in ash's voice

✦ 20 cards loaded

the bakery client texted me at 5am · 'i can't believe this is mine'
✦ open.mov
her getting-ready playlist was on repeat. i cried twice.
✦ ch01.jpg
events recap · everyone stayed three hours past close
✦ linger.mov
first poster comp i didn't second-guess
✦ draft1.jpg
fastest turnaround i've ever had with a creative, and the work is somehow better.
, harper, sage & cedar co.
i toasted the rebrand with the team that built it
✦ cheers.jpg
wardrobe pulls morning · 'wear what makes you feel like you'
✦ fitting.mov
she hung the balloons herself. i just held the ladder.
✦ launch.jpg
snuck a phone clip during the test shoot
✦ btr.mov
messy notes from my first call · these always become the brand
✦ notes.jpg
she walked into a mess of a brand and walked out with a system. i finally feel organized.
, camila, terracotta studio
test print on the kitchen counter · approved by the cat
✦ proof.jpg
soft-open · she said 'now it feels like me'
✦ soft.mov
festival night · disco lights, sticky floor, brand fully alive
✦ festival.jpg
shot+edited in one weekend · low-key one of my favorites
✦ weekend.mov
vineyard golden hour · scouted this row for the campaign hero
✦ vines.jpg
i kept waiting for the catch. there wasn't one. she just shows up.
, rae, the back room
party poster · third round, gut said yes
✦ poster.jpg
the whole crew in one frame · this became the campaign anchor
✦ crew.jpg
her marquee lit up on opening night · stood across the street and grinned
✦ marquee.jpg
the bakery client texted me at 5am · 'i can't believe this is mine'
✦ open.mov
her getting-ready playlist was on repeat. i cried twice.
✦ ch01.jpg
events recap · everyone stayed three hours past close
✦ linger.mov
first poster comp i didn't second-guess
✦ draft1.jpg
fastest turnaround i've ever had with a creative, and the work is somehow better.
, harper, sage & cedar co.
i toasted the rebrand with the team that built it
✦ cheers.jpg
wardrobe pulls morning · 'wear what makes you feel like you'
✦ fitting.mov
she hung the balloons herself. i just held the ladder.
✦ launch.jpg
snuck a phone clip during the test shoot
✦ btr.mov
messy notes from my first call · these always become the brand
✦ notes.jpg
she walked into a mess of a brand and walked out with a system. i finally feel organized.
, camila, terracotta studio
test print on the kitchen counter · approved by the cat
✦ proof.jpg
soft-open · she said 'now it feels like me'
✦ soft.mov
festival night · disco lights, sticky floor, brand fully alive
✦ festival.jpg
shot+edited in one weekend · low-key one of my favorites
✦ weekend.mov
vineyard golden hour · scouted this row for the campaign hero
✦ vines.jpg
i kept waiting for the catch. there wasn't one. she just shows up.
, rae, the back room
party poster · third round, gut said yes
✦ poster.jpg
the whole crew in one frame · this became the campaign anchor
✦ crew.jpg
her marquee lit up on opening night · stood across the street and grinned
✦ marquee.jpg
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