Lone Star Diner
Family-owned restaurant · Marfa, TX · 2024 · social + marketing
archive pending04/06
what was frustrating them
a diner reopening after 30 years under new family ownership, tight budget, hard opening date, and a community watching closely.
what i changed
- opening-week press kit with three story angles, sent to 22 outlets
- 14-day social launch sequence
- menu system, signage, and staff merch to match
services used
- social strategy
- content calendar
- captions in your voice
- local campaigns
what happened after
- sold outopening weekend
- 9press features, 2 TV segments
- 8.4kinstagram followers in 30 days
"My grandfather would have recognized the place. That was the only thing that mattered to me."
bestie note from Ash
the food was never the problem. the posting rhythm was. one voice, one calendar, and locals started showing up because of the feed.
what you get if you work with me
a reviewed brand, a clear plan, and a finished asset you actually want to show off.