new builds + redesigns
mobile-first, fast, and structured around one job: getting the visitor to do the thing.
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web design case studies
websites that actually get used
a website is not a brochure. it is the thing that answers the phone at 11pm, takes the booking, and decides whether someone trusts you before they ever hear your voice.
these are builds i shipped, what was broken before, and what changed after. wix, squarespace, shopify, webflow, or custom, i work in whatever your business can actually maintain.
what i actually do
booking + e-commerce flows
real-time availability, checkout, local pickup, deposits. no google form duct tape.
on-page seo + local schema
page titles, headings, and structured data so google knows what town you serve.
platform migrations
off a dead builder onto something you can update yourself without calling anyone.
care plans
updates, backups, and small changes handled monthly so the site does not rot.
the receipts
Kern Valley Realty
Independent real estate brokerage · Kern River Valley, CA · 2024
the problem
two agents competing against national chains spending ten times their ad budget. no crm, no consistent voice, and every lead came from referral.
what i built
- lead capture landing page built for relocating families, the actual buyer i found in their past-client data
- hubspot setup with lead routing and email sequences
- hyperlocal content engine and a print postcard system for every new listing
results
3.4×
qualified leads in 6 months
47%
of new leads from organic
9
homes closed from the campaign
“I finally feel like i look as good as the big firms, and i'm closing more deals than them in my zip code.”
Wax Therapy Omaha
Waxing studio · Omaha, NE · 2024
the problem
bookings leaked through a dated site and the branding did not match the quality of the service inside the studio.
what i built
- booking-first website, mobile-first, with real-time availability
- seo-targeted service page copy for local waxing intent
- logo system and social templates so the content matched the site
results
+90%
bookings in the first 2 weeks
2×
instagram following in 30 days
clean
mobile booking funnel
“Finally feels like the studio I pictured.”
Front Range Brew Co.
Craft brewery + taproom · Fort Collins, CO · 2025
the problem
a seven-year-old family brewery losing significant monthly revenue in abandoned online orders on a checkout nobody wanted to use.
what i built
- shopify storefront with age-gate, local pickup logic, and apple/google pay live on day one
- twelve product templates so seasonal releases ship in 48 hours
- wholesale spec sheet and line card for buyers
results
+62%
online orders quarter over quarter
5 weeks
kickoff to live storefront
3 new
wholesale accounts in month one
“The new site outperformed my old one in the first week and i haven't touched it since, which is exactly what i wanted.”
Angelyca Russell Moody
Business coach & public speaker · United States · 2023
the problem
no cohesive personal brand or platform to support scaling her coaching offers. the work was strong, but the funnel did not exist.
what i built
- positioning + brand voice for the coaching and speaking lanes
- website built around lead capture and discovery calls, not vanity
- ux writing that sounds like her actual voice
- email funnel so signups did not go cold
results
+80%
discovery calls
2×
email signups
clear
offer ladder
aligned
speaking + coaching brand
Daylily Events
Wedding + event planner, mentor · United States · 2024
the problem
premium planning work sitting on a website that undersold it, and a new mentoring offer for brides and bridal teams with nowhere to live.
what i built
- new website for the planning business, built to convert venue and vendor referrals
- mentoring program section for brides and bridal teams, with how it works and what is included
- enquiry and application flow so mentoring leads did not land in the same inbox as planning leads
- brand polish so both offers read as one studio
results
3×
lead inquiries in months
live
mentoring program for brides and bridal teams
two
revenue lines, one brand
Keene Water Committee
Civic / public utility · Keene, CA · 2024
the problem
during a critical water access crisis, residents needed clear public information and a private channel for updates, testimony, and meeting notes.
what i built
- public site at keenewatersystem.org with mobile first civic ia
- secure resident portal for private access to updates and meeting notes
- testimony tools so residents could engage without showing up in person
- clear architecture that kept public and private channels separate
results
live
during a real water crisis
public
+ private channels in one system
mobile first
for actual residents
civic
engagement tooling
where i work
tehachapi · golden hills · stallion springs · bear valley springs · keene · bakersfield · mojave · california city · rosamond · lancaster · palmdale · los angeles
tehachapi · bakersfield · kern county · mojave + cal city · antelope valley · los angeles
frequently asked
how much does a website cost in kern county?
investment is custom based on scope. most web projects fall into small, mid, or bigger build tiers. contact me for a tailored quote.
can you fix my wix or squarespace site instead of rebuilding it?
often yes. if the platform still fits your business i will restructure the pages, rewrite the copy, and fix the seo instead of charging you for a rebuild you do not need.
how long does a website take?
four to seven weeks for most small business builds, assuming i get content and feedback on time. rush timelines are possible and i will tell you honestly what gets cut.
do you work with businesses outside tehachapi?
yes. i are based in tehachapi and work across bakersfield, mojave, california city, rosamond, lancaster, palmdale, and los angeles, plus remote clients nationwide.
will i be able to update it myself?
yes. i hand off a walkthrough recording and build on platforms you can edit. if you would rather not touch it, the care plan covers changes.
want results like these? hi 👋
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