content pillars + calendar
three to four things you post about, scheduled, with templates so it stays consistent.
home ✦ case studies ✦ social + marketing
social media and marketing case studies
content systems, not one-off posts
posting more is not a strategy. a system is: who you are talking to, what you say every week, and what happens after someone raises a hand.
these are campaigns and content engines i built, and the numbers they moved without a big ad budget.
what i actually do
launch campaigns
openings, drops, and seasonal pushes planned end to end with press and social.
email + funnels
welcome sequences, follow-ups, and lead routing so inquiries do not go cold.
local visibility
google business profile, review flow, and city pages so nearby searches find you.
reporting
a monthly read on what worked, in plain language, with next month's plan attached.
the receipts
Lone Star Diner
Family-owned restaurant · Marfa, TX · 2024
the problem
a diner reopening after 30 years under new family ownership, tight budget, hard opening date, and a community watching closely.
what i built
- opening-week press kit with three story angles, sent to 22 outlets
- 14-day social launch sequence
- menu system, signage, and staff merch to match
results
sold out
opening weekend
9
press features, 2 TV segments
8.4k
instagram followers in 30 days
“My grandfather would have recognized the place. That was the only thing that mattered to me.”
Verde Trattoria
Italian restaurant + wine bar · Pasadena, CA · 2025
the problem
a second location opening in five weeks needing menus, a web presence, and launch content without losing the original location's identity.
what i built
- half-day launch shoot on opening week for the whole content library
- three launch reels and a one-page site with a working reservation flow
- menu copy and typesetting that reads under 6pm backlight
results
booked out
first 14 nights
+38%
wine-by-the-glass attach
1
press feature in week one
“She made the menu look like the bar feels.”
Dr. Paula Jimenez-Safir
Private practice psychologist · United States · 2024
the problem
no cohesive presence, so new patients could not tell whether to trust the practice online, and intake friction was eating actual care hours.
what i built
- brand and messaging tuned for clinical trust without feeling cold
- patient portal so virtual appointments happen without phone tag
- intake and consent forms plus a custom photography library
results
lower
intake friction
portal
virtual + in-person flexibility
trust
earned at first click
where i work
tehachapi · golden hills · stallion springs · bear valley springs · keene · bakersfield · mojave · california city · rosamond · lancaster · palmdale · los angeles
tehachapi · bakersfield · kern county · mojave + cal city · antelope valley · los angeles
frequently asked
how much does social media management cost?
investment is custom based on scope. content and campaign work typically falls into a small retainer or bigger sprint tier. contact me for a tailored quote.
do i need paid ads to grow?
not always. several of these launches spent zero on paid promo. ads accelerate a system that already works; they do not replace one.
what platforms do you handle?
instagram, facebook, tiktok, youtube shorts, google business profile, and email. i pick the two or three where your buyers actually are instead of all of them badly.
how fast will i see results?
launch campaigns move within weeks. organic content systems usually show clear lift by month three, which is why retainers are scoped in quarters.
will you use my own photos?
if they are good, yes. if they are not, i shoot. content dies fastest when it looks recycled.
want results like these? hi 👋
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