logo + lockup systems
primary, secondary, and mark versions that survive being shrunk, stitched, or lit in neon.
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branding case studies
logo systems that hold up everywhere
a logo is one file. a brand is the system that keeps you recognizable on a can, a menu, a truck door, a tour poster, and a phone screen.
these are identities i built, what the old branding was costing them, and what happened after the swap.
what i actually do
brand guidelines
color, type, spacing, and voice so anyone you hire later stays on brand.
packaging + print
labels, menus, signage specs, merch, and anything a print shop needs to quote fast.
brand voice
how you sound in copy, captions, and email, written down so it is repeatable.
rollout kits
launch social, templates, and the assets to actually put the new brand into the world.
the receipts
A&B Fashion Co.
Sustainable resale brand · United States · 2023
the problem
beautiful product with no system around it. nothing told a buyer why this rack was different from any other resale feed.
what i built
- logo and visual identity that read curated instead of thrifted
- storefront designed around product storytelling
- editorial product photography and listing copy system
results
+60%
online traffic
days
to sell out the first listings
repeat
buyers from week one
Sagebrush & Stone
Indie band, americana / desert rock · Bakersfield, CA · 2025
the problem
a record dropping in five weeks, a three-state tour booked, and a logo the bassist made in procreate at 2am.
what i built
- wordmark and symbol system that reads at 6 inches on vinyl and 3 feet on a tour poster
- bandcamp landing built as a storefront: preorder, dates, mailing list above the fold
- merch specced with a bakersfield print shop at margins the band could live on
results
+220%
monthly streams in 30 days
sold out
merch at 3 of 7 tour stops
5×
mailing list growth
“I finally look like the band i sound like. Ash got the record before i even handed her the mixes.”
Kerenhart Apparel
Apparel brand · United States · 2015 to 2019
the problem
frequent seasonal drops with no consistent visual system, so every launch started from scratch and looked like a different company.
what i built
- swappable homepage layouts for each seasonal launch
- virtual lookbooks that sold the story, not just the sku
- campaign assets and email newsletters aligned across every drop
results
+87%
orders during seasonal drops
one
brand across every channel
faster
drop turnaround
where i work
tehachapi · golden hills · stallion springs · bear valley springs · keene · bakersfield · mojave · california city · rosamond · lancaster · palmdale · los angeles
tehachapi · bakersfield · kern county · mojave + cal city · antelope valley · los angeles
frequently asked
how much does a logo cost?
investment is custom based on scope. brand projects typically fall into small, mid, or bigger build tiers. if you only need a mark, say so and i will scope just that.
what is the difference between a logo and a brand?
a logo is one asset. a brand is the color, type, voice, and rules that keep you recognizable across a sign, a menu, a shirt, and an instagram grid.
can you rebrand without losing my existing customers?
yes, that is most of the job. i keep the cues people actually recognize and rebuild everything that was holding you back, then roll it out in a sequence that explains itself.
do i own the files?
yes. you get full source files, print-ready exports, and web formats with no licensing games.
do you do branding for kern county businesses specifically?
yes. tehachapi, golden hills, stallion springs, bakersfield, mojave, california city, and down into the antelope valley and la. on-site for discovery when it helps.
want results like these? hi 👋
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