positioning and messaging
what you sell, who it is for, and the words that make them pick you. everything downstream fails without this.
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fractional marketing director
senior marketing leadership on a monthly retainer, plus the studio that actually makes the work. a fractional cmo who ships.
what is a fractional marketing director?
a fractional marketing director is a senior marketing leader you bring on part time instead of adding a director to payroll. you get the strategy, the budget discipline, and the accountability of a department head for a fixed monthly fee, at the fraction of the week your business actually needs.
the version most companies get is advice only. mine is different. the same retainer that buys the thinking also buys the branding, the website, the photo and video, the print, and the local seo, because this is a studio, not a consultancy. you are not left holding a strategy deck with nobody to build it.
what the role covers
budget and channel mix
where the money goes each quarter and what it is supposed to return. written down, not vibes.
campaign planning
quarterly calendar with launches, seasonal pushes, and the assets each one needs.
team direction
if you have an internal coordinator or a freelancer, i direct them. if you do not, i produce it ourselves.
reporting you can present
one monthly page that a board, an owner, or a city council can read without a marketing degree.
vendor and platform decisions
web platform, crm, email, ad spend. i pick, i set it up, and you own the logins.
fractional vs full time
full time directorfractional with me
cost130k to 200k+ loaded for a full time directormonthly retainer
start date60 to 120 days with recruitingone to two weeks
executionstrategy only, needs a team under themstrategy plus the studio that builds it
commitmentsalary, benefits, severancemonth to month after 90 days
range of skillone background, one point of viewbrand, web, photo, video, print, local seo
want the coordinator level version instead? see the full hire page.
fractional cmo questions, answered straight
what is a fractional marketing director?
a fractional marketing director is a senior marketing leader you hire part time, usually on a monthly retainer, instead of adding a full time director to payroll. they own strategy, budget, and campaign direction for a set number of hours or deliverables each month. the fractional cmo model is the same idea at the executive level.
how much does a fractional marketing director cost?
nationally fractional directors are custom quoted monthly depending on scope and company size. my retainers include production, not just advice. a full time director in california is well into six figures once you add taxes, benefits, and tools.
when does a fractional director make more sense than a full time hire?
when you need senior thinking but not 40 hours of it. typical fits are companies under about 50 people, organizations with a coordinator who needs direction, nonprofits and agencies with a fixed budget, and businesses heading into a launch or a rebrand that will not repeat every year.
what is the difference between a fractional cmo and a marketing consultant?
a consultant hands you a strategy deck and leaves. a fractional director stays, owns the outcome, runs the calendar, and is accountable to the numbers each month. i also build the work, which most consultants do not.
do you work remotely or in person?
both. the studio is in tehachapi, i are on site regularly across kern county, the antelope valley, and los angeles, and i run remote engagements anywhere in the country.
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